The Brim Financial Story

Brim was the first credit card company in Canada to not be affiliated with a bank. Before working with us they were known as KreditShare. We worked with them to define their purpose: to make credit the ultimate fuel for personal progress and social mobility, rather than a drain on your finances. We then named, and designed Brim Financial to reflect their mission and to encourage more people to live up to their full potential.

What We Did

Workshop Facilitation

Brand Strategy

Brand Identity


Product Design

The buzz is building and the brand is performing exceptionally well. Conflict did some amazing work.