The Campus Vacations Story
Campus Vacations is one of North America's most experienced Spring Break travel providers for college and university students. But in a category that has grown cluttered with brands that look shockingly similar to one another, Campus Vacations needed to distinguish itself with discerning, quality-oriented fraternities and sororities and show them that not all Spring Break experiences are created equal. We helped the company establish a new strategic and visual direction for its brand, built around the promise of delivering the most sophisticated Spring Break experience for students who travel in style.