The Fruit Wedge Story

Moosehead drinkers greatly over-index on summer activities like softball, soccer and golf. So to highlight the fact that Moosehead Radler is the most refreshing beverage to enjoy after any summer activity, we turned a simple promotional cooler sleeve into the season's must-have new "golf club": the Fruit Wedge. Golfers are notorious gear enthusiasts, so an innovation you can drink was a great way to get on their radars. Sure, a sand wedge can get you out of a bunker, and a pitching wedge can save you from the rough, but only the Fruit Wedge can save golfers from the worst hazard of all…a thirst trap.

What We Did

Product Development