The Moosehead Radler Story

Along with our redesign of Moosehead’s flagship lager, we’re excited to share the revamped look for Moosehead Radler. Moosehead drinkers greatly over-index on summer activities that work up a thirst, so the goal was to create a design as fresh and juicy as Radler tastes. The lineup's new look features fun fruit illustrations, a fresh wordmark, and a bold new colour palette. Keep an eye out for Moosehead Radler on the shelf and in your post-game cooler. It’s beer, but juicier.

What We Did

Brand Strategy

Customer Segmentation

Brand Identity Design

Packaging Design