The Moves Story

Over the last decade, the gig economy has exploded - from rideshare drivers and food couriers to freelance designers and general laborers. Moves is a financial services platform for gig workers who often find themselves overlooked or ineligible for products offered by traditional financial institutions. We worked with the founding team to define and name the brand, design its identity, and bring the brand to market.

What We Did

Workshop Facilitation

Research Design & Moderation

Brand Strategy


Brand Identity & Guidelines

Social Content Strategy

Investor Presentation Development