Prodigy is North America’s leading educational tech platform for kids and a true Canadian success story. When they asked us to help launch a new back-to-school campaign the task was to shift focus from parents to teachers, a critical audience often overlooked in ed-tech marketing.

We built the campaign around an unfortunate truth: teachers are continually being asked to do more with less. The work positions Prodigy as a trusted classroom ally that makes their jobs a little easier and math a lot more fun.