The East Coast IPA Story

Moosehead developed their Small Batch series as a way to experiment with different brewing methods and uncover new flavours for their devoted fans. Initially, Small Batch was only available at their Saint John taproom. However, in 2024, the first cans of Small Batch East Coast IPA would be arriving in Ontario at the LCBO. But, with so many craft beers already on the shelves, we knew we needed to make a little splash. That’s why we built the tiniest Moosehead Small Batch delivery truck we could and drove it from Saint John to Toronto. Along the road trip, we introduced Canadians to Small Batch East Coast IPA and showcased lesser-known east coast gems that pair perfectly with a certain lesser-known east coast beer.

What We Did

Brand Strategy

Customer Segmentation

Brand Identity Design

Packaging Design