The James Ready Cargo Pints Story

To help Canadians celebrate the first post-vax May 2-4 long weekend, we invented James Ready Cargo Pints: the world’s first pair of cargo pants made to hold 24 tall boys of beer. Pairs were available for purchase via for the obvious price of $124. Or fans could win a pair by simply tagging 23 of their closest friends on Instagram. 

What We Did

Product Development


Social Strategy

Art Direction