The Longo's Essentials Story

Rather than address Longos' high price perceptions with a marketing campaign, we worked with them to create a private label line of over 100 staple household items at amazing prices. We named it Essentials and marked the minimal packaging with a simple grocery list checkmark instead of a proper brand name to make it easy for shoppers to ✔️ savings off their list. 

What We Did

Brand Strategy

Research Design & Moderation

Packaging Design

Transformation starts with having the right people on the team and Conflict has been a great partner since the beginning. And the results speak for themselves.