Our client approached us with a vision of creating healthy, natural sparkling beverages infused with hemp CBD. At a time when the mention of anything cannabis-related prompted images of frivolity and “getting high” in most people’s minds, we set out to create a brand inspired by modern apothecary and a sensible, straightforward wellness story. We conceived, named, and designed Sweet Reason Beverage Co. to reinforce that while the hemp plant might seem like a “new” wellness tool today, it has actually been a logical, common-sense part of our ancestors’ wellness regimes for thousands of years. We then helped launch the brand in NYC, kickstarting its mission to become an essential partner for a new generation of people pursuing a life well lived.
The Sweet Reason Story
Working with Conflict was always the highlight of my day. Most importantly, they were always accessible, passionate about the project, and fun to work with.
