The Sweet Reason Story

Our client approached us with a vision of creating healthy, natural sparkling beverages infused with hemp CBD. At a time when the mention of anything cannabis-related prompted images of frivolity and “getting high” in most people’s minds, we set out to create a brand inspired by modern apothecary and a sensible, straightforward wellness story. We conceived, named, and designed Sweet Reason Beverage Co. to reinforce that while the hemp plant might seem like a “new” wellness tool today, it has actually been a logical, common-sense part of our ancestors’ wellness regimes for thousands of years. We then helped launch the brand in NYC, kickstarting its mission to become an essential partner for a new generation of people pursuing a life well lived.

What We Did

Workshop Facilitation

Research Design and Moderation

Brand Strategy


Brand Identity Design

Packaging Design

Website Design

In-store Signage

Social Media Strategy & Creative


Working with Conflict was always the highlight of my day. Most importantly, they were always accessible, passionate about the project, and fun to work with.