The SiriusXM x Raptors Story

SiriusXM had low awareness among Toronto Raptors fans, despite being the official audio streaming partner of the team. To connect with superfans who live and breathe the Raptors we teamed up with the ultimate fan: the Toronto Raptor mascot #95. In a surprising downtown activation, the Raptor hit the streets for his daily commute to work wearing oversized SiriusXM headphones and vibing to the Gameday Mixtape. Along the way he interacted with fans, posed for photos, and handed out swag, all while showcasing how SiriusXM is the ultimate companion for game day. The campaign emphasized that if you're a true Raptors superfan, SiriusXM has you covered—from game analysis to music and live coverage. We complimented the activation with film and targeted OOH.