The Moosehead Story

Any beer lover will tell you that a great Canadian Lager like Moosehead just tastes better when you’ve earned it. The post-yard-work-Moosehead. The post-canoe-trip-Moosehead. The post-sky-diving-for-the-first-time-Moosehead. It’s when you’ve put in extra effort or gone the extra mile that makes Moosehead taste extra satisfying and make you feel extra proud. 

So, in this new campaign, we captured that feeling to glamourize the well-earned Moosehead. To put doers on a pedestal, give them the superstar treatment, and to prove that if it’s worth doing, it’s worth a Moosehead.