The Vanguard Story

For most people today, there’s an underlying belief that you need to have a lot of money to invest successfully – that the 1% always wins at the expense of the 99%. Yet, flying directly in the face of this perception, there’s Vanguard: a company whose low-cost investments are designed to be accessible to anyone and are so renowned for their performance that the greatest investor of all time (and one of the world’s richest people), Warren Buffett, recommends them to his own family members. We developed Vanguard’s “Investing for the 100%” platform to help them lean into this story, reinforcing that when you choose their products, successful investing is accessible to the many, not just the few.