The Longevity Story
As life expectancies continue to rise around the world, so too does the risk that many people could outlive their money or not have enough to pursue their "golden years" with vigor. To address this problem, Purpose Investments created a first-of-its-kind product designed to make income stability accessible to more people in retirement. But they needed to make the story of the new product digestible, and they also needed to create a brand around it that would combine a sense of progressiveness with stability and trust. We helped them name, design, and launch the Longevity Pension Fund to reinforce that when you have income stability in your post-work years, you can retire your job without retiring your ambitions.