The Longo's Curato Story

Curato is Longo’s premium line of Italian imports. The look of this private label brand was inspired by the passport papers of patriarch Antonio Longo and the journey he and his family made from Termini Imerese, Sicily, to Canada in 1951. Years later, Longo’s founders Tommy, Joe, and Gus, opened their first fruit market on Yonge Street. The family has been sharing their passion for food ever since. 

What We Did

Brand Strategy

Research Design & Moderation


Packaging Design

Transformation starts with having the right people on the team and Conflict has been a great partner since the beginning. And the results speak for themselves.