The Longo's Meal Kit Story

Built in response to the growing number of meal delivery options in the market place we worked with Longo’s to create a line of grab and go Meal Kits. The packaging design needed to accommodate smaller print runs because of an ever-changing menu offering so we developed a single core box and a modular labeling system to allow for flexibility. The design was inspired by the idea of a modern Italian lunch box.

What We Did

Brand Strategy

Product Development

Naming

Packaging Design

In-Store Signage

Social Content 

PR