The Moxies Tastemakers Story
Tastemakers was a social-led campaign that invited influencers, creators, and loyal diners to help taste, score, and shape the items appearing on Moxies’ seasonal menus. Rather than relying solely on internal chefs or traditional focus groups, the campaign positioned real fans and people with cultural clout as collaborators in the innovation process. To launch the experience, invited guests received a custom copper fork packaged as their invitation, a unique object that quickly became a social talking point and helped create a sense of exclusivity around the campaign.
