The Music Town Story

In 2022, SiriusXM partnered with Live Nation to create a concert activation called Music Town. The contest gave small towns all across Canada the chance to host a big-name musical guest that would usually only tour cities like Toronto, Montreal or Vancouver. We were invited to create the brand identity for the contest and create assets to help the towns rally for their favourite artist. The look we developed was a modern take on classic concert posters and inspired by small town ‘Welcome’ sign vernacular.