The Moxies Story

Surrounded by strong competition in the premium-casual restaurant category, Moxies approached us to help transform its story and image to better resonate with discerning diners across Canada and the USA. Working closely with the brand's leadership team and franchisees, we developed a new Brand Story that clarified Moxies' position as a contemporary space for those who value great food and friends, but didn't want to feel like they were at a nightclub or a restaurant designed for kids. We then overhauled the brand's identity and design system to reflect a modern, approachable aesthetic that reinforced quality without feeling pretentious. 

What We Did

Research & Moderation

Customer Segmentation

Brand Strategy

Brand Identity Design

Photography Direction

Marketing & Advertising

Some agencies pitch with the A-team before leaving your brand’s future to the not-so-A-team. With Conflict, you get Tamara, Niall, and Jason, and it’s why I’ve trusted them anywhere I’ve gone. They get it, no matter what your it is.