The Kensington Health Story

Kensington Health is one of the most unique not-for-profit healthcare organizations in Canada, with service offerings that include long-term care and hospice care to one of our country’s top eye clinics and diagnostic imaging centres. But Kensington lacked a unified brand story and design system for all of these different services. We worked with hundreds of stakeholders inside and outside of their organization to define the brand’s highest-order mission: to constantly push for ways to take better care of people, and to give new meaning to community care. We then transformed the brand’s entire visual identity to reflect an organization that balances world-class expertise with the humanity and warmth of a good neighbour.

What We Did

Workshop Facilitation

Research Design & Analysis

Brand Strategy

Brand Identity Design

Conflict provided a high level of expertise, creativity and energy to our branding efforts. Our story is clear, our brand conviction guides our work day in day out, and our visual identity is clean, modern and reflects who we are.