The Kensington Health Story
Kensington Health is one of the most unique not-for-profit healthcare organizations in Canada, with service offerings that include long-term care and hospice care to one of our country’s top eye clinics and diagnostic imaging centres. But Kensington lacked a unified brand story and design system for all of these different services. We worked with hundreds of stakeholders inside and outside of their organization to define the brand’s highest-order mission: to constantly push for ways to take better care of people, and to give new meaning to community care. We then transformed the brand’s entire visual identity to reflect an organization that balances world-class expertise with the humanity and warmth of a good neighbour.