The JR Hard Seltzer Story

Cherries AND oranges? In this economy?! We launched James Ready’s new line of seltzers during a summer when Canadian inflation was the highest it's been in 30 years. To help shoppers looking for some fruity refreshment, we gave them a simple comparative economics lesson. It proved that JR Seltzer is the perfect purchase for when your heart says pint of raspberries and 4 limes, but your wallet says I have $2.83.

What We Did

Launch Strategy