The SiriusXM Holiday Story

A cookie-cutter idea isn’t always a bad thing. SiriusXM has over 25 holiday channels, each with their own unique genre of festive music. To promote the wide variety of options, the seasonally iconic and highly customizable gingerbread man became our blank canvas. After a dash of country twang, a pinch of hard rock and a sprinkling of naughty beats our sweet creations came to life. Our recipe for success then saw them rollout all over newsfeeds and a big OOH buy, including a sizeable chunk of Yonge-Dundas Square.