The Evening Blend Story

After creating the original Sweet Reason brand from the ground up, we were asked to help develop a high dose line extension targeted at "sober curious" consumers looking for an alcohol alternative. We named it "Evening Blend" to clearly signal the product's usage occasion. The calming natural colour palette was inspired by the dusky hues of Joshua Tree sunsets and the illustrations on the bottle were designed to reinforce that Sweet Reason offers a more natural way for people to wind down.  

What We Did

Brand Strategy

Portfolio Strategy

Packaging Design